Character. A heart rate monitoring system for individual users and health clubs. Conflict. Myzone’s 600,000+ users sometimes need help using the product and app. Prospective club owners needed a visual way of understanding the benefits of the Myzone system. Climax. Became a Myzone user. Determined the messaging direction. Developed a standard video script format. Started writing, a lot. Resolution. 34 video scripts targeting Myzone users with tens of thousands of views. Watch now.11 video scripts targeting prospective club partners. Watch now. Epilogue. Here is one of the 34 videos I wrote for users, explaining what Myzone is.