Character. A heart rate monitoring system for health clubs. Conflict. Myzone needed to generate more B2B leads. Climax. Collaborated with designer on several 6-week Facebook and LinkedIn campaigns, as well as ongoing Google Ad campaigns, targeting club owners with image and video ads. After prospects learned about Myzone and entered the sales funnel through a landing page, I retargeted them with new ads. Wrote a landing page with primary keywords to increase the quality score and CTR of Google ads. Resolution. Generated hundreds of new leads for Myzone with a client-approved cost per lead.