Character. A growing construction company in Central FL. Conflict. Ineffective marketing to their primary audience: skilled laborers. Plus, outdated and unfocused branding. Climax. Worked with G&R to excavate the brand. Started at the foundation, unearthing their key audiences, values, brand archetypes, etc. Resolution. Collaborated with BV designer on content strategy and website wireframes. Then implemented the new brand voice across the website. Their focused and distinct messaging now engages their audience. Epilogue.Read it for yourself.