Lead Copywriter at Big Vision

Bioclinica Research

Character. A research center for new medical therapies. Conflict. After being absorbed by Bioclinica, the center needed a brand to match their parent company while still remaining separate. They also needed more recruits for clinical studies. Resolution. Explored a messaging direction that could empower potential patients to make an impact in the medical world, while clearly communicating everything involved in joining a study. Epilogue. Read it for yourself.