Character. OneAscent, a financial advising company specializing in values-based investing. Conflict. Before launching the new company, OneAscent needed a modern, scalable brand and website. Resolution. Developed the messaging side of OneAscent’s brand. Wrote web copy on their consumer and advisor sites (multi-site solution), as well as the script for their animated explainer video. Epilogue. Read it for yourself and watch the video.